Balancing Function with Connection
Art Director with over 20 years of experience helping brands tell their stories through integrated marketing campaigns, and engaging product experiences. Based in San Francisco, California.
Design System Delivery for Domino’s
My role was lead component designer for Piecraft, Domino’s new design system
A comprehensive Figma library of 100+ components with prototype examples, usage documentation was created over a 16 week sprint cycle
Piecraft was built as foundation for the redesign of Domino’s ordering ecosystem
Domino’s online ordering drives over 80% of its business and the brand wanted a refresh to boost this ecommerce experience
Agency: Elephant
Energizing Innovation at Chevron
My role on the creative team was Art Director/Designer
The website features are an an immersive, informative showcase for Chevron's energy innovations
Worked across a multi-disciplined team including UX, creative, copywriter, video and animator
Collaborated with client’s internal marketing and brand team including engineering partner
Agency: Elephant
Apple Pay + Apple Card
My current role is Art Director for Apple Pay and Apple Card campaigns
Conceptualizing and designing rich digital promotions
Implemented in-app creative to align with Apple’s Marcom campaign brand guidelines
Agency: Elephant/Huge
Making Big Waves for Workstream
My role was Visual Design & Brand Lead creating a new website and brand direction to present Workstream as a leading HR platform for the hourly workforce
This required the planning and creation of a brand guide, website style guide, brand assets, ad campaign, presentation decks and an assortment of support materials
Working with marketing, research, product and engineering to achieve increased website demo signups and conversion rates
Workstream In-house marcom
Heating Up HOTSHOT Ecommerce
As Lead Creative Designer, I guided the development of a premier ecommerce website to support HOTSHOT’s U.S. retail launch
Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets
Expanded upon the original branding, developed by Pentagram, to create new visuals to connect with the ecommerce experience
Art Directed athletic photography included across the site and included in expanded campaigns and promotions
Worked on accelerated sprint schedule with agile team including Project Mangers, Strategy, Copywriters, Motion and Developers
Agency: Grain Group NYC
Boosting HOTSHOT Performance
My role was UI Design Lead creating MVP app to support HOTSHOT’s U.S. retail rollout
Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets
Expanded upon the original branding, developed by Pentagram, to visually connect with the app experience
Art Directed athletic photo imagery
Worked on accelerated schedule with agile team including Project Manger, Strategy, Copywriter, Motion, Developers during 5 week sprint
Agency: Grain Group NYC