Workstream
Making Big Waves for Workstream
Workstream is a hiring platform and mobile app designed for the hourly workforce. Powered by automation and two-way texting, the platform enables businesses to source, screen and onboard hourly workers faster.
ROLE: Creative/Art Direction • Visual Design • Branding • Design System • Illustration • Key Art
As the Visual Design Lead I was tasked creating the new website and establishing a new branding direction. This required the planning and creation of brand guide, website style guide, brand assets, ad campaign, presentation decks and an assortment of support materials. These activities involved working cross functionally with marketing, business development, product managers and engineers.
High level goals:
Create an accessible and diverse experience
Promote the platform’s hiring optimization features
Encourage engagements that boost demo signups
Visual Design
process
The scale of the site and the location of team members across multiple time-zones required a design system that was easy to follow and flexible. To help achieve design consistency, a design kit was created for guidance on how to apply newly developed styles, components, and brand elements.
Design system
UI components, elements and styles
Balancing
Functionality
with
Personality
Understanding
the Functionality
Creating the Simplified UI (SUI) graphics required getting familiar with the Workstream platform and using the app extensively. Research also included Q&A sessions with the product team. This exploratory process helped identify the best approach for showcasing features on the website that was inviting and informative.
Balancing “Functionality with Personality” became the mantra driving this new creative direction. Energetic Individual photo silhouettes were selected along with colorful graphics and combined with the SUI to create an eye catching vibrant tone.
Adding the
Personality
Section graphics fusing the new SUI & brand elements
Flowing it
all together
The results of the new site had an immediate positive effect in increased site traffic and demo registrations. The environment of collaboration amongst team members was well fostered through daily sprint syncs and stand-ups throughout the course of the project.