HOTSHOT App
Boost Your Neuromuscular Performance
Muscle cramping can be a troublesome pain for athletes during training and competition. The HOTSHOT Neuromuscular Performance app tracks daily regimen and offers insights into preventing debilitating pain with expert guidance and nutrition tips.
My role was UI Design Lead creating MVP app to support HOTSHOT’s U.S. retail rollout
Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets
Expanded upon the original branding, developed by Pentagram, to visually connect with the app experience
Art Directed athletic photo imagery
Worked on accelerated schedule with agile team including Project Manger, Strategy, Copywriter, Motion, Developers during 5 week sprint
Agency: Grain Group NYC
I joined this project as the Lead Designer and was tasked with creating the wireframes, UI, prototypes and visuals. The app MVP was created in conjunction with a new marketing website and store for the HOTSHOT sports shot national retail launch.
Visual Design Process
High level goals:
Help users monitor, reduce and prevent muscle cramps
Introduce HOTSHOT as a sports health brand that enhances performance
Create a customizable experience that enables users with specific health tips based on their physical activity
User Flow
Low-Fi Wireframes
New user onboarding experience for the HOTSHOT app.
Onboarding
A new user is led through a series of questions pertaining to details about their muscle cramps, body measurements and training routines in order to establish a baseline for initial recommendations.
