HOTSHOT Store

Heating Up HOTSHOT Ecommerce

Muscle cramping can be a troublesome pain for performance athletes, and depending on the activity, potentially life-threatening. HOTSHOT is a new sports shot that prevents and treats muscle cramps by stopping them where they start, at the nerve.

• My role was Lead Creative charged with establishing premiere ecommerce site to support HOTSHOT’s U.S. retail rollout

• Produced wireframes, motion, prototypes, style guide and high-quality assets

• Expanded upon the original branding, developed by Pentagram, to create new visuals to connect with the ecommerce experience

• Art Directed athletic photography included across the site and included in expanded campaigns and promotions

• Worked on accelerated sprint schedule with agile team including Project Mangers, Strategy, Copywriters, Motion and Developers

• Agency: Grain Group NYC