Balancing Function with Connection

Versatile designer skilled at blending visual storytelling with the process of user-centered design. With a robust background in both branding and product design, I excel at creating intuitive and visually compelling experiences that increase engagement. Located in San Francisco, Ca.

Design System Delivery for Domino’s

  • My role was lead component designer for Piecraft, Domino’s new design system

  • A comprehensive Figma library of 100+ components with prototype examples, usage documentation was created over a 16 week sprint cycle

  • Piecraft was built as foundation for the redesign of Domino’s ordering ecosystem

  • Domino’s online ordering drives over 80% of its business and the brand wanted a refresh to boost this ecommerce experience

  • Agency: Elephant

Project Under NDA

Energizing Innovation at Chevron

  • My role on the creative team was Lead UI/Visual Designer

  • The website features are an an immersive, informative showcase for Chevron's energy innovations

  • Worked across a multi-disciplined team including UX, creative, copywriter, video and animator

  • Collaborated with client’s internal marketing and brand team including engineering partner

  • Agency: Elephant

Apple Pay Tap Into Holiday Savings

  • My role was UI Design Lead for Apple Pay “Tap into Holiday Savings” campaign

  • Implemented in-app creative to align with Apple’s Marcom campaign brand guidelines

  • Collaborated on accelerated schedule with team including Product Manager, Copywriter, Creative, Development

  • Designed with Apple’s proprietary in-house development application

  • Agency: Elephant

Making Big Waves for Workstream

  • My role was Visual Design & Brand Lead creating a new website and brand direction to present Workstream as a leading HR platform for the hourly workforce

  • This required the planning and creation of a brand guide, website style guide, brand assets, ad campaign, presentation decks and an assortment of support materials

  • Working with marketing, research, product and engineering to achieve increased website demo signups and conversion rates

  • Workstream In-house marcom

Heating Up HOTSHOT Ecommerce

  • As Lead Creative Designer, I guided the development of a premier ecommerce website to support HOTSHOT’s U.S. retail launch

  • Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets

  • Expanded upon the original branding, developed by Pentagram, to create new visuals to connect with the ecommerce experience

  • Art Directed athletic photography included across the site and included in expanded campaigns and promotions

  • Worked on accelerated sprint schedule with agile team including Project Mangers, Strategy, Copywriters, Motion and Developers

  • Agency: Grain Group NYC

Boosting HOTSHOT Performance

  • My role was UI Design Lead creating MVP app to support HOTSHOT’s U.S. retail rollout

  • Produced user journey maps, wireframes, motion, prototypes, style guide and high-quality assets

  • Expanded upon the original branding, developed by Pentagram, to visually connect with the app experience

  • Art Directed athletic photo imagery 

  • Worked on accelerated schedule with agile team including Project Manger, Strategy, Copywriter, Motion, Developers during 5 week sprint

  • Agency: Grain Group NYC

Easier Lab Testing with MyTruvian

  • My role was UI/Visual Design Lead for the MyTruvian MVP app

  • Collaborated with research, UX and development during 6 week sprint cycle

  • Established design system, asset library and documentation to support UI/UX and development

  • Designed UI for end to end experience including: Onboarding, Login, User Profile, Health track management tool

  • Provided prototypes for user testing and feature development

  • Agency: Emids 

Project Under NDA