FiClub

Get Financially Fit

ROLE: Art/Creative Direction • Brand Identity • Copywriting • Illustration • Brand Guidelines

FiClub is a support community that coaches individuals on the skills to better manage personal finances. The Department worked with FiClub founders to create a distinctive and bespoke logotype that is vibrant, meaningful and memorable. The nexus symbol, subtly depicted in the logotype’s negative space, conveys connection and expresses FiClub's mission to bring people together in a supportive group setting. A Poster series was also created with thoughtful illustrations supporting a motivation inspired hashtag to promote the organization on social media.